Technical co-founding
You have the idea and the industry.
You bring the domain knowledge and the customers. We bring the build. Equity split agreed before a line of code, so the incentives point the same way from day one.
Equity partnership · Product · Full stack
How it is agreed
- Equity split in writing, before the build
- Milestones both sides sign off
- Product, design and engineering from us
- Domain, market and customers from you
We take on very few of these. Each one is a real commitment, so the answer is often no.
Who it is for
- Founders with deep knowledge of an industry and direct access to its customers
- People who need a team that can design and build the product, not a single freelancer
- Founders who want a partner with a stake in the outcome, instead of paying a studio to build and leave
How it works
- Conversation: you tell us the idea, the market and who the customers are
- Agreement: if there is a fit, we agree the equity split and the milestones in writing before the build starts
- Build: product, design and engineering from us, with demos on a real link
- Launch and growth: we go live together and keep building against the milestones
We build our own products as well as client work: JOOVE, a live map of community reuse across Australia, and NOAN, an AI assessment of your Australian skilled-migration profile. Building our own products is how we stay sharp on the work we do for others.
Delivered with this
We have not shipped a public engagement of this kind yet. The two products below are our own, built the same way.
How it runs
- 1 week
Discovery
- 1–2 weeks
Design & plan
- 4–12 weeks
Build
- Ongoing
Launch & support
Most first versions are live in 8–16 weeks.
Questions this raises
- How does co-founding work?
- It is an equity partnership, not an invoice. You bring the domain expertise, the market and the customers; we bring product, design and engineering. We agree the split and the milestones in writing before the build starts. We take on very few of these, because each one is a real commitment.
- What does it cost, and how long does it take?
- We quote a fixed price per phase after the discovery session, so you know the number before you commit. A straightforward business site is usually a few weeks. Something with bookings, accounts or custom logic runs 8–16 weeks. We do not publish a price list because scoping honestly beats guessing.
- What is a technical co-founder?
- A technical co-founder is a partner who takes responsibility for building the product, usually product, design and engineering, in exchange for equity in the company instead of a project fee.
- How does a technical co-founder equity split work?
- The split depends on what each side brings and what each commits to. With us, we agree the split and the milestones in writing before the build starts, so both sides know what is expected and what happens if a milestone is missed.
- Is this the same as hiring a studio to build my product?
- No. A studio build is a project you pay for. Co-founding is an equity partnership: we share the risk and the outcome. If you want a project built for a fee, see web design and development or automation and AI.
- How do I choose a technical co-founder?
- Look for someone who has shipped products, who is willing to put the split and the milestones in writing early, and whose strengths cover what you lack. Ask to see what they have built.
- Who is this for, and who is it not for?
- It is for founders who bring real domain expertise and customers. It is not for an idea without a market or a founder who cannot commit time to the business. We say no often, because each partnership is a real commitment.